B-Clean Data Hygiene				BB Direct, Inc.
					Toll-free: (866) 501-6273
					Phone: (239) 573-8150
					Fax: (239) 573-8764
					info@bbdirect.com

					2722 Skyline Blvd. Ste. 1, 
					Cape Coral, FL  33914

Our B-Clean hygiene bundles are a select combination of hygiene processes 
which ensure deliverability to the people you mean to reach.

Our Commitment to You

BB Direct leverages best-in-class data hygiene solutions to improve addresses 
accuracy and mail deliverability.  You’ll save money by keeping your data clean, 
capturing more clients and retaining existing customers.

B-Clean Service Bundle	$3.50/M
(Address Standardization, DPV, Lacs Link, NCOA, and DSF2.)

The B-Clean process is bundle of services used to not only maximize the accuracy 
of who’s receiving your mail piece but to also remove potentially undeliverable mail 
that might otherwise end up in the trash.  Our goal is to identify and validate your
 address data so that your campaigns are more efficient, thus increasing your 
response and ROI.  Less printed waste is also healthy for the environment.

B-Clean PLUS Service Bundle	$6.00/M
(Address Standardization, DPV, Lacs Link, NCOA, DSF2, Apartment Number Append, and 
PCOA.)

The B-Clean PLUS Service Bundle goes beyond the B-Clean Service Bundle.  B-Clean Plus 
increases the match rate (as much as 10% more match) during the NCOA process by appending 
apartment numbers.   We also pass the file against the PCOA database to catch each more 
records where people have moved but not reported their move to the United States Postal 
Service.

Ala-Cart Processes

NCOALINK ™
~ Standard 48 month National Change of Address identifies people who have reported 
a re-location and provided their forwarding address.
$2.00/M

PCOA 
~ 48 month Secondary Source Change of Address identifies people who have not reported 
to the USPS that they have re-located, but who have reported a change in their mailing 
address to magazine subscriptions and other commercial affiliations.
$2.50/M

DSF2 ™
~ Second generation Delivery Sequence File which will score each address on their 
deliverability.
$2.00/M

LACS LINK
~ Converts rural route-style addresses to physical, city-style street addresses after a 
911 conversion has occurred in an area.