Ethnic Consumer Database 		BB Direct, Inc.
				Toll-free: (866) 501-6273
				Phone: (239) 573-8150
				Fax: (239) 573-8764
				info@bbdirect.com

2722 Skyline Blvd. Ste. 1, Cape Coral, FL  33914


Ideal for niche marketing based on ethnic household data, such as ethnic stores, ethnic 
restaurants, events/festivals, language classes, schools and churches!  

Summary Description

Not all mailing lists targeting ethnicity are the same.  Many sources attempt to predict the 
ethnicity of a household, or its primary language, solely on the spelling of the last name.  
BB Directs Ethnicity database is created using consistent and logical methodology, and then 
cluster samples are telephone verified to measure accuracy and manage model adjustments.  
This is done over and over with minor adjustments to the model – improving accuracy to 95%.  

Ideal for anyone in need of ethnic information, including African American, various Asian groups, 
Hispanics and Caucasians will benefit from the most accurate ethnic database available on the 
market today.

Selects

Ethnic data is selectable by age, income, household composition, occupation, length of 
residence and more.  

A complete list of Ethnic Codes, Ethnic County Codes, Ethnic Language Preference Codes 
and Ethnic Religion Codes is available upon request.  

List Type: 
Consumer

List Source:
Compiled

List Maintenance:
Updated Bi-Monthly