Some of the database hygiene services include National Change of Address (NCOA) process, Delivery Sequence File (DSF) process, Proprietary Change of Address (PCOA) process, to increase your mailing list deliverability.
Data Hygiene Services

Scrubbing your mailing list with our B Clean or B Clean Plus solution is one of the best investments you can make to ensuring maximum deliverability of your direct mail campaign.  As the portion of our resident population relocates, your freshness of your internal customer mailing list grows stale.  The cost of correcting these changes far exceeds the savings in direct mail that might otherwise be delivered to the wrong person, or in the trash….not to mention the cost of lost business opportunity.

BB Direct leverages best-in-class data hygiene solutions to help you improve address accuracy and mail deliverability, update your files with Change of Address records and more. You’ll save money by keeping your data clean, capturing more clients as well as improve existing customer retention.
B-Clean Bundled Services
  Service Bundle Options
     
  B-Clean B-Clean PLUS
CASS Cycle L X X
Includes Address Standardization, DPV, and LacsLink processing    
NCOALink X X
National Change of Address    
DSF2 X X
2nd Generation Delivery Sequence File Processing    
Apt # Append   X
Apartment Number Append    
PCOA   X
Propriatary Change of Address    
     
The B-Clean process is a bundle of services used to remove addresses that are undeliverable and increase the accuracy of those who are supposed to receive it.  Our goal is to identify and validate your address data so that your campaigns are more efficient, thus increasing your response and ROI.  Less printed waste is also healthy for the environment.

B-Clean PLUS goes beyond the B-Clean Service Bundle. It increases the match rate (as much as 10% more match) during the NCOA process by appending missing apartment numbers. It also passes the file against the PCOA database to catch even more records where people have moved but not reported their move to the United States Postal Service.

Hygiene Service ala-cart

NCOALink
America is on the move - literally.  It is estimated that 18-20% of the households and businesses in America move each year!  At that rate you can see that in no time your valuable marketing or customer database can rapidly deteriorate.

The NCOA database is based on information submitted to the United States Postal Service from individuals, families, and businesses that are changing their place of residence or business location.

At a minimum we recommend that you process your databases at least once a year; however our experienced Account Managers can help plan a schedule that works best for you.

PCOA
PCOA (Proprietary Change of Address) can be used in conjunction with NCOA to discover even more change of addresses that can be used to update your mailing list.

Unlike the NCOA file which is maintained and controlled by the United States Post Office, the PCOA file is a compiled file that is created from multiple, private companies and sources.  Approximately 26 sources are used in creating the PCOA file which contains close to 150 million change-of-address records for the past 4 years.  On average we can provide you with 50% - 75% more moves.

DSF2
Second Generation Delivery Sequence File identifies the validity of a given address DSF2 (Identifies Deliverable Addresses and Specific Addresses) is a data file that contains all domestic addresses serviced by the U.S. Postal Service.  Each address is a separate record on the file that conforms to all USPS addressing standards.

The DSF2 process does not provide change of address information. As the clients use our DSF2 services, it helps reduce the amount of undeliverable-as-addressed (UAA) pieces, which saves clients money, and results in more efficient mailing programs.