We can help you increase your direct mail response by helping your identify the best target audience with your next auto dealership direct marketing campaign. Call us for the lastest in targeted mailing list solutions.
Driving Auto Dealership Traffic

With over 6,500 new car dealerships in the U.S., all vying for a finite number of car buyers, auto dealership marketers rely heavily on the accuracy of their mailing list.  Further, consumer advocacy groups continue to make it increasingly more difficult to use certain data sources.  The good news is that with today's technology, there are multiple list options that generate traffic of qualified prospects.

Most auto dealerships continue to test a long line of creative mail pieces being mailed to numerous audiences while achieving various levels of success.  Though the goal here is to learn from each campaign so as to improve on the results, the fact is that so long as there is a positive return, few auto marketers are actually maximizing their response potential.  From a data provider’s perspective, BB Direct can say with confidence that the vast majority of the auto dealers can improve their return by making simple adjustments to their data acquisition.

Let's take a closer look at the current mailing list data that drives showroom traffic.
Description Selects Pro's & Con's
Auto Prescreen Credit Data

Our Auto Prescreen Credit Database allows you to qualify auto dealer prospects by their personal credit attributes.  Doing so ensures that you will only invite qualified prospects into the dealership so your sales department can focus on only ideal prospects. 		Credit score
Percentage auto loan paid
Months remaining on lease
First time auto buyer indicator
Bankruptcy eliminator
Recently discharged bankruptcy
Repossession eliminator

Pro
Actual credit score yields only qualified prospects.

Con
Requires mailer to make a firm-offer-of-credit.
Modeled Automotive Data

Our Modeled Automotive Data is a predictive product identifying the make and model currently owned by the consumer.  Additionally, since current DMV data is used to create our predictive product, we also look at purchase date to determine if the car owner is likely to be considering a new vehicle purchase.  This data is successfully used for both new car sales as well as service center traffic. 		Make
Model
Year Build
Purchased Date

Pro
Ability to select the type of car buyer.

Con
Predictive data has a degree of error.

Bankruptcy Database

Mailing to people who recently experienced a bankruptcy discharge can also be a great way to increase showroom traffic.  For many, the discharge bankruptcy signals a new start and perfect time to for car shopping. Select from months since bankruptcy discharge to suppliment your direct mail campaigns.		 Bankruptcy Type
File Data
Discharge Date

Pro
Bankruptcy Discharge have a new lease on their car buying ability.

Con
No selects to predict desire.
Modeled Credit Data (non-firm offer)

For those auto dealerships finding it difficult to make a firm offer of credit, there is modeled credit data.  This option does have merit.  Some of the modeled data uses auto loan information and personal financial history.  This kind of information tells a story about the kind of vehicle the consider purchasing.

Modeled Credit Score
Modeled Age of auto loan
Modeled Number of Auto loans

Pro
Predicts the likelihood of a Consumer potentially in the market.

Con
Predictive data has a degree of error.