Mailing lists can be enhanced by appending demographic elements such as age and income. Your mailing list can also be enhanced by appending phone numbers for a telemarketing campaign.
Data Enhancement Services

No direct mail campaign should be mailed without some method of response measurement.  With our mailing list enhancement services, it’s easy to append various mailing list elements to your internal customer file.  With list enhancement, you will better understand what your responders “look like”, and be able to find more of them.

Seeking to better understand your clients?  Appending demographic and psychographic elements to your internal customer database empowers you to segment your audience and better version your message, thus increasing your response.

Demographics
Target your message for higher response by including occupation, home value, marital status, children, income, and ethnic households–even specialized information like Internet connected households.

Psychographics
Reveal customer preferences, lifestyles and hobbies by adding psychographic details to your data.

Firmagraphics
For business to business marketing, we can add SIC codes, sales volume, business site type (headquarter vs. branch office), employee size, or contact names.

Phone Verification/Append & Reverse Phone Append
Our Telephone Append Services allow clients to add Telephone Numbers to their current database files.  BB Direct offers both Residential and Business Telephone Append Services.

BB Direct uses a multi-pass approach in the phone verification and append process.  Our residential phone number databases are updated twice each month.  This increases the rate at which we match valid telephone numbers.

These files are continuously updated by our partners to ensure accurate data. We utilize proprietary matching technology to ensure the most accurate phone numbers.  This process, combined with our quick turnaround, ensures the best service for our clients.

Reverse Telephone Appending Services are available for those clients who need names and addresses matched to phone number files. 

Finally, we offer automatic suppression of the DMA Do Not Call List and the National Do Not Call List. Where available, we also offer state level Do Not Call suppression as well.

Email and Reverse Email Append
We can help you personalize and expand your marketing efforts to increase your online sales.  Email append overlays deliverable email addresses onto your customer file and returns a clean, permission-based list with the highest match rates possible.  If you have only email addresses, reverse the process and we’ll help you obtain phone and postal addresses to help enrich your data.