March 24th, 2009
If there’s one question nagging on every business owner it’s, “How do I find more buyers?” For most business owners, marketing professionals, and sales representatives, the answer is elusive, if not down right difficult.
For many, it’s easy to find more shoppers, but how do you find more buyers? Add a free hot dog and some chips and you’ll get walk-in traffic on any weekend. Offer a webinar with a value added proposition, you’ll get people signing up left and right. But the buyers are really who you want to attract. The buyers are those everyone can’t seem to find enough of. The buyers are those who make the business stay in the black. How do you find more buyers? The answer is, in looking at your own database...
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Tags: database modeling, database profiling, finding more buyers, Increasing Direct Mail Response, Mailing Lists
Posted in Automotive, DM Data 101 | No Comments »
March 19th, 2009
This post is one of those that promotes our newest product. It’s an advertisement, not a blog post. I don’t normally blog in the fashion but figured the 172 “comments” made in the past 4 weeks that were caught in the blog’s spam filter gives me the right to throw one in myself. So……here it is.
We now are able to offer an Affiliate Count & Order system for clients promoting mailing lists where their clients want the ability to run their own counts and place their own orders. The Affiliate site program allows partners to add our count & order system to their web presence.
So what is an affiliate site?
Basically, the count & order system we’re talking about here is, in essence, an online mail...
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Tags: alvion technologies, do it yourself mailing lists, ListKey4 corporate platform, online mailing list counts and orders, www.bbdirectleads.com, www.mailinglistorders.com
Posted in Uncategorized | No Comments »
March 12th, 2009
I just read an article in my very own local newspaper about a contest promoted by the USPS that is simply ingenious. Whether we’re a test market for the idea, or a Postal Manager decided it would be good for business, this idea is fantastic. Basically, it’s a contest to give your mail box a make over, take before and after pictures and submit them for judging. To read the article, click here.
With the post office struggling for new customers, it only makes sense to draw attention to the mail box, take pride in it’s presence, and of course, everything that get’s stuffed into it. What if people approached their mail...
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Tags: Increasing postal rates, USPS Postal Revenue down, What can the USPS do to increase business?
Posted in Opinion - Misc. | No Comments »
March 4th, 2009
The Small Business Association reports that 4 out of 5 businesses go out of business within the first 2 years. During a recession, the mortality rate of a new business is even greater. The primary deficiency among smaller, newer businesses is that owners simply lack the experience and planning skills necessary to stay solvent. For many, the only business management experience they possess is their own within those pain first 2 years. But marketing lessons can be learned from others mistakes. If you pay attention to the right competition, you’ll grab market share of those businesses wearing blinders.
Take inventory of the competition within your market
Start by making a list of your competition. Include all the businesses that provide a ...
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Tags: Marketing during a recession, Small Business Marketing, small business planning
Posted in Recession DM | No Comments »