http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php#comments Fri, 28 May 2010 13:46:32 +0000 Brian http://www.bbdirect.com/blog/?p=429 Many businesses mailing for the time neglect to make a strong and relevant offer.  They invest heavily in the creative design, print, mail and mailing list only to conclude that direct marketing doesn’t work for them.  Outside of targeted mailing list, the campaign strategy likely lacked an offer strong enough to generate measurable response. Whether it be a postal direct mail or email campaign, your message must be interesting enough to catch the eye of your audience.  Without these key ingredients, you’re likely to conclude that direct marketing doesn’t work....]]> http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php/feed 0 http://www.bbdirect.com/blog/archives/need-a-good-mailing-list-read-this-first.php http://www.bbdirect.com/blog/archives/need-a-good-mailing-list-read-this-first.php#comments Mon, 19 Apr 2010 20:09:51 +0000 Brian http://www.bbdirect.com/blog/?p=289 Know your customer The absolute best way to understand your best prospects is to understand your current best customers.  You as a business owner can describe in detail what your customer looks like based on his or her attributes and need for your product or service.  But the key here is to be able to describe your customer in terms that are relevant to a mailing list broker.  If a mailing list broker is unable to build a criteria set that describes your best customer, then no matter how well...]]> http://www.bbdirect.com/blog/archives/need-a-good-mailing-list-read-this-first.php/feed 0 http://www.bbdirect.com/blog/archives/the-dun-bradstreet-business-database.php http://www.bbdirect.com/blog/archives/the-dun-bradstreet-business-database.php#comments Wed, 04 Feb 2009 02:44:14 +0000 Brian http://www.bbdirect.com/blog/?p=245 Dun & Bradstreet, better known as D&B, is the premier business database compiler of choice for BB Direct.  Though there are several business to business database compilers, D&B uses strict guidelines for which business enterprise is ultimately added to the database.  This is important to remember when you are considering a direct mail marketing campaign to businesses.  So many businesses today come and go before they become profitable.  So many others are really just, “Doing Business As”, businesses of another company.  And still, so many businesses relocate and become difficult...]]> http://www.bbdirect.com/blog/archives/the-dun-bradstreet-business-database.php/feed 0 http://www.bbdirect.com/blog/archives/business-to-business-direct-mail-101.php http://www.bbdirect.com/blog/archives/business-to-business-direct-mail-101.php#comments Thu, 11 Dec 2008 02:06:15 +0000 Brian http://www.bbdirect.com/blog/?p=128 Decision makers at businesses evaluate a multitude of offers from direct mail, internet, cold calls, and print space within their respective industry journals and magazines.  They are bombarded by messages on relevant subject matter pertaining to everything a business could need and more.  Over time, business decision makers become aware of the brands that circulate within their peripheral.  The same monthly magazine containing relevant articles are filled with print advertising that continually reinforces their branded logos they saw 7 to 30 days prior.  The messages start to become repetitive and...]]> http://www.bbdirect.com/blog/archives/business-to-business-direct-mail-101.php/feed 0