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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Data Hygiene</title>
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		<title>USPS New Move Update</title>
		<link>http://www.bbdirect.com/blog/archives/usps-new-move-update.php</link>
		<comments>http://www.bbdirect.com/blog/archives/usps-new-move-update.php#comments</comments>
		<pubDate>Thu, 22 Jan 2009 05:54:38 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Data Hygiene]]></category>
		<category><![CDATA[National Change of Address]]></category>
		<category><![CDATA[NCOA Link processing]]></category>
		<category><![CDATA[USPS New Move Update requirements]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=229</guid>
		<description><![CDATA[So what&#8217;s all the fuss about the New Move Update with the United States Post Office?  Well, BB Direct offers a simple explaination to help clear matters up. Since November 23rd, 2008, the Postal Service have revised the Move Update standards in an effort to reduce the mail that ends up forwarded or returns when the mailing address provided had previously been changed.  The gist of the staying compliant is that you now must be sure to update your mailing address within 95 days of your mailing.  This includes all...]]></description>
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		<title>18 Month NCOA and how to get it</title>
		<link>http://www.bbdirect.com/blog/archives/18-month-ncoa-and-how-to-get-it.php</link>
		<comments>http://www.bbdirect.com/blog/archives/18-month-ncoa-and-how-to-get-it.php#comments</comments>
		<pubDate>Wed, 21 Jan 2009 13:37:42 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Data Hygiene]]></category>
		<category><![CDATA[18 Month NCOA]]></category>
		<category><![CDATA[B-Clean Lite]]></category>
		<category><![CDATA[National Change of Address]]></category>
		<category><![CDATA[NCOA Link processing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=219</guid>
		<description><![CDATA[The 18 month NCOA Link processing provides National Change of Address processing for the last 18 months.  This process will not correct those people who have relocated from 18 to 48 months ago.  This processing was designed to satisfy the most common file updating.  The processing is perfect for files that have already been NCOA&#8217;d within the last 18 months, or if the database you&#8217;re going to mail has been purchase within the last year and you are planning to mail again. USPS New Move Compliance To satisfy the United...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mailing List data Hygiene</title>
		<link>http://www.bbdirect.com/blog/archives/mailing-list-data-hygiene.php</link>
		<comments>http://www.bbdirect.com/blog/archives/mailing-list-data-hygiene.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 03:13:30 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Data Hygiene]]></category>
		<category><![CDATA[Database Hygiene]]></category>
		<category><![CDATA[Mailing Address Accuracy]]></category>
		<category><![CDATA[Mailing Address Data Hygiene]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=173</guid>
		<description><![CDATA[Direct mail marketing businesses rely on accurate sales leads to grow their business.  Without accurate mailing list data, many businesses miss out on lost opportunity.  Overtime, the best mailing list can become stale.  People relocate and mailing list records change.  That is why it’s so vitally important to keep your mailing list updated and current, track these changes, and avoid missed opportunity. Mailing list data hygiene processes all you to keep your internal customer mailing list clean and healthy.  Like visiting your doctor for a regular check-up instead of just...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mailing List Address Accuracy</title>
		<link>http://www.bbdirect.com/blog/archives/mailing-list-address-accuracy.php</link>
		<comments>http://www.bbdirect.com/blog/archives/mailing-list-address-accuracy.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 03:11:29 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Data Hygiene]]></category>
		<category><![CDATA[Address Correction]]></category>
		<category><![CDATA[Direct Mail Address Accuracy]]></category>
		<category><![CDATA[Direct Mail Deliverability]]></category>
		<category><![CDATA[Mailing List Deliverability]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=171</guid>
		<description><![CDATA[Customers new to the direct mailing industry may not understand common issues that occur in mailing list compilation and the direct mail delivery process. Following are some common questions and explanations. It is important to note that mailing list accuracy is only one aspect of deliverability. Production processes and creative execution also impact mailing list deliverability rates. What deliverability rate should I expect with my direct mail campaign? What is an acceptable direct mail deliverability rate? The industry average typically quoted is 90%. Reasons for delivery errors are primarily due...]]></description>
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		<title>Is your mailing list updated?</title>
		<link>http://www.bbdirect.com/blog/archives/is-your-mailing-list-updated.php</link>
		<comments>http://www.bbdirect.com/blog/archives/is-your-mailing-list-updated.php#comments</comments>
		<pubDate>Tue, 09 Dec 2008 23:51:02 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Data Hygiene]]></category>
		<category><![CDATA[Mailing List Accuracy]]></category>
		<category><![CDATA[Updating Your Mailing List]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=75</guid>
		<description><![CDATA[Is the mailing list you are about to rent updated?  Good question.  Many believe that at each update, a marketable database is compiled from scratch with new names added and any inaccuracies eliminating.  There is a common belief that should you mail to an acquired list, there will be no undeliverable mailing addresses and 100% of your list will be delivered to the people who the homes in which they are addressed.  Every compiler of data, no matter how “freshly” updated the list, will have errors. The facts Let’s set...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mailing List Accuracy</title>
		<link>http://www.bbdirect.com/blog/archives/mailing-list-accuracy.php</link>
		<comments>http://www.bbdirect.com/blog/archives/mailing-list-accuracy.php#comments</comments>
		<pubDate>Tue, 09 Dec 2008 23:09:29 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Data Hygiene]]></category>
		<category><![CDATA[Direct Mail Accuracy]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=56</guid>
		<description><![CDATA[No matter how well the mailing list originated, there will always be a number of inaccuracies with every mailing list. So when a list broker says their list is updated every 30 days, what exactly does that mean?  How do deceased records remain on a file for years?  Is income range accurate?  Why is it that the list isn’t 100% deliverable? The above questions cause a great many mailers concern.  The simple fact is that no one list is entirely perfect at any given time and there are multiple reasons...]]></description>
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