http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/direct-mail-outlook-optimistic.php http://www.bbdirect.com/blog/archives/direct-mail-outlook-optimistic.php#comments Fri, 06 Feb 2009 01:34:39 +0000 Brian http://www.bbdirect.com/blog/?p=231 As I’ve been asking around about the future holds for direct mail service providers and have been getting the general consensus that business is good.  This week a slump in retail sales and the USPS considering shorting their delivery days to 5 per week, it’s no wonder many are concerned.  But in conversations I’ve had this week, I mostly hear about the ice, snow, and blistering cold.  I do hear that acquisition mail (those campaigns to cold prospects) are down, but listening to the voice of mail service providers throughout...]]> http://www.bbdirect.com/blog/archives/direct-mail-outlook-optimistic.php/feed 0 http://www.bbdirect.com/blog/archives/ethnic-direct-mail-marketing.php http://www.bbdirect.com/blog/archives/ethnic-direct-mail-marketing.php#comments Thu, 11 Dec 2008 03:00:21 +0000 Brian http://www.bbdirect.com/blog/?p=165 According to the USPS, 72% of Hispanics receive almost all of their direct mail in English. But 36% would prefer to receive their direct mail in Spanish. These percentages are pretty telling when you think of how much direct mail campaign costs are wasted. The direct mail marketer can now expect to increase their response rates by utilizing mailing list data designed to separate ethnic surname from language spoken in the household. Combining a better, more sophisticated, mailing list with proper direct mail piece copy will enhance the mail moment...]]> http://www.bbdirect.com/blog/archives/ethnic-direct-mail-marketing.php/feed 0 http://www.bbdirect.com/blog/archives/spanish-direct-mail-marketing.php http://www.bbdirect.com/blog/archives/spanish-direct-mail-marketing.php#comments Thu, 11 Dec 2008 02:50:42 +0000 Brian http://www.bbdirect.com/blog/?p=163 * English and Español The Hispanic community in the United States is far from homogeneous. South Americans and Central Americans, Mexicans, Puerto Ricans, and Argentinians all make up the 43 million strong Hispanic population of the United States. They share, however, one crucial bond: language. When asked, 36% of Hispanics prefer their advertising direct mail in Spanish, while 39% prefer it in English. But 72% receive almost all of their advertising direct mail in English. So how will your communications get to Hispanics in the language they prefer? Easy enough:...]]> http://www.bbdirect.com/blog/archives/spanish-direct-mail-marketing.php/feed 0 http://www.bbdirect.com/blog/archives/african-american-direct-mail-marketing.php http://www.bbdirect.com/blog/archives/african-american-direct-mail-marketing.php#comments Thu, 11 Dec 2008 02:46:45 +0000 Brian http://www.bbdirect.com/blog/?p=161 The African-American population is its own unique ethnic group as much as Italians or Germans or the French.  They have various classes of affluency, taste, political attitude and lifestyle.  Understanding these differences, and the need to speak to these “clusters” of people, will allow you to make great progress in winning the direct mail business within this and any ethnic group. The dangers of pigeon holing As all clusters of the population differ in buyer behavior, regardless of ethnicity, direct mail marketers must take notice of responder patterns and attempt...]]> http://www.bbdirect.com/blog/archives/african-american-direct-mail-marketing.php/feed 0