http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/dm-professionals-boost-revenue-with-data-enhancement-offer.php http://www.bbdirect.com/blog/archives/dm-professionals-boost-revenue-with-data-enhancement-offer.php#comments Sat, 24 Jan 2009 15:04:34 +0000 Brian http://www.bbdirect.com/blog/?p=232 Data enhancement is gaining ground as a popular product add-on to letter shops, direct mail printers, direct agencies, mailing list brokers, and specialized marketing firms working with businesses who serve direct mail advertisers.  Data enhancement involves appending elemental data (demographic, behavioral, or firmographic) to an existing database of names and addresses.  This existing database of names and addresses is typically an internal customer file provided by the business seeking further segmentation analysis.  Ideally, after database enhancement, the file can be divided into segments for more targeted mailing. Data Enhancement Example...]]> http://www.bbdirect.com/blog/archives/dm-professionals-boost-revenue-with-data-enhancement-offer.php/feed 0 http://www.bbdirect.com/blog/archives/newspaper-subscriber-database-enhancement.php http://www.bbdirect.com/blog/archives/newspaper-subscriber-database-enhancement.php#comments Wed, 07 Jan 2009 03:45:42 +0000 Brian http://www.bbdirect.com/blog/?p=196 Nationwide, newspapers continue to better understand their subscriber customers, how they compare with their non-subscribers, and why they continue to renew their subscription year after year.  What was once a major investment in time and money, data mining of the subscription list has become more affordable and a more easily adapted process. Data Mining Database mining is a process of sorting through and looking for patterns within a given database.  It sometimes involves just looking at the names and addresses and drawing conclusions on where people live in relation to...]]> http://www.bbdirect.com/blog/archives/newspaper-subscriber-database-enhancement.php/feed 0