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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; DM Data Advanced</title>
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		<title>DM Professionals boost revenue with Data Enhancement offer</title>
		<link>http://www.bbdirect.com/blog/archives/dm-professionals-boost-revenue-with-data-enhancement-offer.php</link>
		<comments>http://www.bbdirect.com/blog/archives/dm-professionals-boost-revenue-with-data-enhancement-offer.php#comments</comments>
		<pubDate>Sat, 24 Jan 2009 15:04:34 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Data Enhancement]]></category>
		<category><![CDATA[Data Appending]]></category>
		<category><![CDATA[Database Enhancement]]></category>
		<category><![CDATA[Direct Mail data mining]]></category>
		<category><![CDATA[Phone append]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=232</guid>
		<description><![CDATA[Data enhancement is gaining ground as a popular product add-on to letter shops, direct mail printers, direct agencies, mailing list brokers, and specialized marketing firms working with businesses who serve direct mail advertisers.  Data enhancement involves appending elemental data (demographic, behavioral, or firmographic) to an existing database of names and addresses.  This existing database of names and addresses is typically an internal customer file provided by the business seeking further segmentation analysis.  Ideally, after database enhancement, the file can be divided into segments for more targeted mailing. Data Enhancement Example...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business Direct Mail Marketing 101</title>
		<link>http://www.bbdirect.com/blog/archives/small-business-direct-mail-marketing-101.php</link>
		<comments>http://www.bbdirect.com/blog/archives/small-business-direct-mail-marketing-101.php#comments</comments>
		<pubDate>Thu, 08 Jan 2009 17:46:03 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Direct Mail Measurement]]></category>
		<category><![CDATA[Mailing List Education]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=204</guid>
		<description><![CDATA[A must read for small businesses aiming to improve their direct mail effectiveness Whether your marketing plan has included direct mail marketing in the past and you want to make improvements, or it’s your first time and want to cover all the bases before you begin, this document will help you take notice to the most important elements of a successful direct mail campaign. Low Ticket / High Ticket Items Direct mail is not for every business.  Simple math will tell you if you’re product or service will provide a...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Business Growth Strategies for Mailing List Brokers</title>
		<link>http://www.bbdirect.com/blog/archives/5-business-growth-strategies-for-mailing-list-brokers.php</link>
		<comments>http://www.bbdirect.com/blog/archives/5-business-growth-strategies-for-mailing-list-brokers.php#comments</comments>
		<pubDate>Thu, 08 Jan 2009 17:41:47 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Direct Mail Strategies]]></category>
		<category><![CDATA[Mailing List Brokers]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=202</guid>
		<description><![CDATA[Want to excel your business growth in today’s competitive mailing list brokerage business?  Take heart to 5 key strategies which all list brokerage firms can benefit from. 1. Identify and stick to your core products and services Your service bundle should include only those mailing list products and services which you have experience with and can competitively position.  Resist trying to be all things to all people.  Instead, stick to offering your core products and services, and know them extremely well.  Likewise, identify the vertical market(s) you have the most...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Newspaper Subscriber Database Enhancement</title>
		<link>http://www.bbdirect.com/blog/archives/newspaper-subscriber-database-enhancement.php</link>
		<comments>http://www.bbdirect.com/blog/archives/newspaper-subscriber-database-enhancement.php#comments</comments>
		<pubDate>Wed, 07 Jan 2009 03:45:42 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Data Enhancement]]></category>
		<category><![CDATA[Newspaper Marketing]]></category>
		<category><![CDATA[Newspaper Solo Direct Mail]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=196</guid>
		<description><![CDATA[Nationwide, newspapers continue to better understand their subscriber customers, how they compare with their non-subscribers, and why they continue to renew their subscription year after year.  What was once a major investment in time and money, data mining of the subscription list has become more affordable and a more easily adapted process. Data Mining Database mining is a process of sorting through and looking for patterns within a given database.  It sometimes involves just looking at the names and addresses and drawing conclusions on where people live in relation to...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Choosing a Mailing List Broker</title>
		<link>http://www.bbdirect.com/blog/archives/choosing-a-mailing-list-broker.php</link>
		<comments>http://www.bbdirect.com/blog/archives/choosing-a-mailing-list-broker.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 03:21:56 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Choose your mailing list broker carefully]]></category>
		<category><![CDATA[How to choose a mailing list provider]]></category>
		<category><![CDATA[How to find a good mailing list broker]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=180</guid>
		<description><![CDATA[When considering a mailing list provider, you should consider many aspects of their ability.  Before your next direct mail campaign, consider reviewing a number of these important points while interviewing your potential mailing list broker. First of all, consider your naivety in this process.  Have you prepared for a direct mail marketing campaign and carried it through from start to finish with success?  What kinds of experience can you yourself draw from?  Are there others you know that might could offer advise or insight to your mailing list provider selection...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Top 7 Mailing List Strategies</title>
		<link>http://www.bbdirect.com/blog/archives/top-7-mailing-list-strategies.php</link>
		<comments>http://www.bbdirect.com/blog/archives/top-7-mailing-list-strategies.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 03:19:30 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>
		<category><![CDATA[Mailing List Acquisition Strategies]]></category>
		<category><![CDATA[Mailing List Strategies]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=178</guid>
		<description><![CDATA[1. Usage reports When renting a mailing list that’s a managed property, you can request a usage report before ordering. The usage report is a list of direct mail marketers who’ve tested the mailing list you’re considering. The usage report will also list those direct mail marketers who’ve not only tested the mailing list but have come back and ordered the mailing list again because the initial test direct mail campaign performed well. By reviewing the usage report a new direct mail marketer can get a glance of other direct...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mailing List Acquisition Strategies</title>
		<link>http://www.bbdirect.com/blog/archives/mailing-list-acquisition-strategies.php</link>
		<comments>http://www.bbdirect.com/blog/archives/mailing-list-acquisition-strategies.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 03:17:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>
		<category><![CDATA[Strategies for Direct Mail]]></category>
		<category><![CDATA[Tips for Direct Mail Success]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=176</guid>
		<description><![CDATA[1. Consider timing of your campaign Your direct mail piece competes with the other mail pieces in the mailbox that day as well as the attention span of who you mailed the direct mail piece to.  In the summer months, the kids are out of school and families are busy with summer activities.  The weeks around December are filled with holiday activities that occupy a direct mail recipients attention that directly competes with the consideration of your mail piece. 2.  Consider the competition How is your competition positioning themselves to...]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/mailing-list-acquisition-strategies.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Planning your Direct Mail Campaign</title>
		<link>http://www.bbdirect.com/blog/archives/planning-your-direct-mail-campaign.php</link>
		<comments>http://www.bbdirect.com/blog/archives/planning-your-direct-mail-campaign.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 02:35:23 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Direct Mail Campaign Design]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Increasing Response Rates]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=155</guid>
		<description><![CDATA[When planning your next direct mail campaign, there are a number of items a direct mail marketer should not do without.  The key to success with any direct mail marketing campaign is the preparation.  Before you begin, be sure you know what your costs will be, that you’re matching your direct mail piece with your mailing list audience, and that you measure your direct mail response. Keeping within budget Every direct mail campaign will have costs that change from time to time.  The paper cost your mail piece is printed...]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/planning-your-direct-mail-campaign.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Defining Your Target Audience</title>
		<link>http://www.bbdirect.com/blog/archives/defining-your-target-audience.php</link>
		<comments>http://www.bbdirect.com/blog/archives/defining-your-target-audience.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 02:33:07 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Building a Mailing List]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=153</guid>
		<description><![CDATA[Careful consideration should be taken when determining who your direct mail audience is.  You may have the ideal direct mail offer that pulls at the heart strings of a good prospect, but if mailed to the wrong audience, the mail piece may end is zero sales leads.  Likewise, mailing to the perfect audience and with a lack-luster offer could also end in little to no sales lead response. One way to define your direct mail audience is to through mailing list data modeling.  Data modeling is a process of using...]]></description>
		<wfw:commentRss>http://www.bbdirect.com/blog/archives/defining-your-target-audience.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mailing List Personalization</title>
		<link>http://www.bbdirect.com/blog/archives/mailing-list-personalization.php</link>
		<comments>http://www.bbdirect.com/blog/archives/mailing-list-personalization.php#comments</comments>
		<pubDate>Thu, 11 Dec 2008 02:31:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Increasing Response with Variable Printing]]></category>
		<category><![CDATA[Mail Piece Versioning]]></category>
		<category><![CDATA[Variable Printing for Direct Mail]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=151</guid>
		<description><![CDATA[The importance of including a personal name within the mailing address label where ever possible instead of “Current Resident” could not be overstated.  People today demand to be spoken to as individuals.  The better you know your direct mail prospects and direct mail customers, the better you’ll be able to communicate to them – and the more likely you’ll experience a favorable direct mail response.  By including a persons name on the direct mail piece, your message becomes more compelling and your offer becomes more credible. Personalized Digital Direct Mail...]]></description>
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		<slash:comments>0</slash:comments>
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