Like any direct mail marketing effort, email makes an impression.  For most successful digital marketing campaigns, it’s not the sheer number of impressions you make but it’s the message relevancy.  Just as important is it to targeting the right audience is communicating the right message.  Your message should tell a story, not a repeat the image or sound bite over and over.  This relationship building between how many times you can broadcast your message before it is ignored is sometimes referred to as the signal-to-noise ratio.  The most effective repetition tells the prospects something of meaningful value, i.e., why they might consider your product or service, how your business differentiates itself from your competitor, and considerations one should make when shoppin...

Gone are the days of high cost email data acquisition.  With email aggregators in full force, the sheer quantity and targetability of email deployment has sky rocketed while the cost for effective deployment has plummeted.  What’s more, the effectiveness of email advertisement continues to improve.

Email Deployment Example
Let’s take a look at a typical scenario with a direct email campaign.  A medium sized retail specialty store wants to reach out to the local community.  Unlike others forms of marketing, an email broadcast can reach people on the cheap and collect names of potential customers from each which to further communicate your messages.  It wasn’t too long ago when email data wasn’t selectable by geography.  Now we have the ability...