http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/top-6-reasons-why-resident-mailing-lists-are-better-than-consumer-mailing-lists.php http://www.bbdirect.com/blog/archives/top-6-reasons-why-resident-mailing-lists-are-better-than-consumer-mailing-lists.php#comments Thu, 16 Jun 2011 18:54:53 +0000 Brian http://www.bbdirect.com/blog/?p=715 Resident Occupant Mailing List data fairs better than Consumer Mailing List data for reasons listed below. Reason # 1 – Postal Cost Decrease The postage cost for mailing to a saturated geography plummets as compared to mailing a consumer mailing list.  Since every delivery point within a carrier route receives the mail, far less postal office processing is required.  The cost of delivering mail is, among other things, heavily influenced by the amount of processing needed to direct the mail to the right location. Reason # 2 – Saturation Delivers...]]> http://www.bbdirect.com/blog/archives/top-6-reasons-why-resident-mailing-lists-are-better-than-consumer-mailing-lists.php/feed 0 http://www.bbdirect.com/blog/archives/usps-summer-promotion-3-off-for-mobile-barcodes.php http://www.bbdirect.com/blog/archives/usps-summer-promotion-3-off-for-mobile-barcodes.php#comments Fri, 20 May 2011 12:41:08 +0000 Brian http://www.bbdirect.com/blog/?p=695 The Mobile Barcode Promotion was approved by the Postal Regulatory Commission (PRC) on May 17, 2011. The promotion provides commercial mailers a three percent discount for mail that includes a mobile barcode inside or on the mail piece. Promotional Guidelines The promotion will run from July 1st through August 31st. Mobile barcode must be two-dimensional and readable by a mobile smartphone. One dimensional barcodes do NOT qualify. Mailing documentation must be submitted electronically and postage must be paid using a Permit Imprint. Current electronic submission methods include: Mail.XML, Mail.dat and...]]> http://www.bbdirect.com/blog/archives/usps-summer-promotion-3-off-for-mobile-barcodes.php/feed 0 http://www.bbdirect.com/blog/archives/us-postal-service-summer-sale-details.php http://www.bbdirect.com/blog/archives/us-postal-service-summer-sale-details.php#comments Fri, 21 May 2010 20:25:29 +0000 Brian http://www.bbdirect.com/blog/?p=401 General Program Information 1. What is the 2010 Standard Mail Summer Sale Program? The Standard Mail Summer Sale offers eligible companies a 30% postage rebate on Standard Mail letter and flat volumes that exceed a predetermined threshold. The Sale runs July 1 through September 30, 2010. This threshold is determined by taking a company’s Standard Mail volume mailed during the time period from July to September 2009 and adding 5 percent (SPLY +5%). Only Standard Mail letters and flats in excess of this threshold will qualify for the rebate. 2....]]> http://www.bbdirect.com/blog/archives/us-postal-service-summer-sale-details.php/feed 0 http://www.bbdirect.com/blog/archives/bankrupcty-direct-mail-defined.php http://www.bbdirect.com/blog/archives/bankrupcty-direct-mail-defined.php#comments Wed, 10 Dec 2008 02:23:11 +0000 Brian http://www.bbdirect.com/blog/?p=94 Many direct mail marketers will use a mailing list of Bankrupt individuals to market to.  The reason why a bankruptcy mailing list is so popular is because when someone files for bankruptcy, they are relieved of a mountain of debt, yet they still have the habit of spending beyond their means.  A bankruptcy mailing list is also popular because these people do have a serious need to purchase certain items that they were unable to afford prior to filing for bankruptcy.  Buying a car is one of the most common...]]> http://www.bbdirect.com/blog/archives/bankrupcty-direct-mail-defined.php/feed 0