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What do your words mean?

Answer this question please.  What differentiates you and/or company from your competition?  Or, why would I want to do business with your company as opposed to your competitor?
It’s a simple question but it’s one that really does not nor should not require a simple answer.  Yet, when I ask this simple question (and I always do), 97% of the time I can always anticipate the same answer.  SERVICE.    Ugh!  That drives me bonkers!!
Think about it for a moment, what does the word service really mean to you and/or your organization?  You live, breath and eat your organization so you have an inner knowledge of it...

As my dad used to say, if it’s worth doing, it’s worth doing right.  Think about that when you embark on marketing your product and/or service.  Your reputation is only as good as your “word of mouth” (i.e. branding) and/or delivering as promised.  It’s not always about being the low-cost provider.  The old saying is, “you’ll lose your business the same way you acquired it.”  Someone else out there will always be willing to sell it or do the job for $0.10 less.  It’s the value you can add that makes the difference.  Just think about why you’ve stopped doing business with some companies.

Website Visit Increase

Brian Berg/BB Direct – brianberg@bbdirect.com

I recently received 16 visits to our website from one telemarketing call.  Here’s what happened.

First, BB Direct uses Live Person as our chat tool on www.bbdirect.com, our primary corporate website.  With this tool, we’re not only able to chat with visitors on our site, but the service also allows us to view who visits our site, how they found us, how much time they spend on what pages they visit and so on.  The details of who the visitors are are sketchy at best, i.e., ip a...

Social Media Fun

Brian Berg/BB Direct – brianberg@bbdirect.com

Recently we helped out a local 7th grader build a blog to promote her campaign for School President.  With free tools available to everyone, we effectively aligned several Web 2.0 tools to work in favor of “getting the vote”.  It was easy to do, but more so, it’s fun to watch the viral marketing aspect of this launch take hold.

Brooke Seaburg is running for school President of Caloosa Middle School in Cape Coral, FL.  She started out with buttons and stickers but didn’t stop there.  In addition to Facebook, she now has her own mi...

BB Direct’s database enhancement services now include Email Append and Reverse Email Append services for both Consumer and Business postal files.

The Process?  Simple.

Send your customer database in digital format to include name and postal address record information.  We’ll match your database against our all U.S. email database (300,000,000 consumers), and append your file with email records a match is found.  We then deploy a permission pass campaign on your behalf, remove those that with to opt-out, and send return the remaining appended email address records.