If there’s one question nagging on every business owner it’s, “How do I find more buyers?”  For most business owners, marketing professionals, and sales representatives, the answer is elusive, if not down right difficult.

For many, it’s easy to find more shoppers, but how do you find more buyers?  Add a free hot dog and some chips and you’ll get walk-in traffic on any weekend.  Offer a webinar with a value added proposition, you’ll get people signing up left and right.  But the buyers are really who you want to attract.  The buyers are those everyone can’t seem to find enough of.  The buyers are those who make the business stay in the black.  How do you find more buyers?  The answer is, in looking at your own database...

Success in auto dealership direct mail lies in the consistent and regular marketing message of your auto dealer brand.  And your brand should be the consistent message that separates you from the rest of the pack.  Consider the following story line….you’re the owner of a Honda auto dealership and you’ve got 9 other Honda dealerships all within a 1 mile radius of your location.  How do you differentiate your dealership from the rest?  How do you version your message within your direct mail piece?  And what is the common, most important message to be included in all your direct mail messages?

Firstly, your direct mail message should be integrated with the consistent message included in your newspape...

A good direct mail piece in one that brings quality foot traffic into the show room. Quality sales leads are consumers both interesting in buying a car and those able to qualify for financing. There is an argument for packing the house with people to create excitement but the negative effect is that many potential buyers may walk around too long and talk themselves into becoming a shopper, instead of a buyer. If there aren’t enough salesmen on the floor to cover the sales leads walking in the door, you’ve got a problem of another kind.

1. So for starters, your ideal sales lead is one who feels confident about qua...

Combine quality direct mail creative, a targeted qualified audience, and a high ticket product like a new car and you’ve got everything you need for a positive return on investment.  Direct Mail works for auto dealers, but maximizing your dealer response rates requires you to deliver a custom solution for each campaign.

To start, gather everything you can from your prospective dealer in terms of what they’ve mailed in the past as well as the success rates of each campaign.

Who were they trying to target?  Was it consumers

Modeled automobile mailing lists defined

Modeled automotive mailing list data is mailing list data that’s been created by using modeling techniques to closely identify the consumers within the U.S. who own specific make and model cars.  This mailing list contains names and addresses of people along with their associated automobile ownership.  It is not exact in accuracy but a computer technician’s best guess as to predicting who drives what kind of vehicle.

Why use modeled mailing list data?

The Department of Motor Vehicles maintains a database of all the driv...

Prescreened Offers of Credit

On any given day you’ll find a number of direct mail marketing pieces waiting for you.  Some of this direct mail will be bills for the electric and phone, while others will be a coupon for a local electronics store.  And undoubtedly there will be a direct mail piece that contains the wording “pre-screened” or “prequalified”.

So what exactly is a prescreen offer of credit?  A direct mail piece containing a prescreen offer of credit, or “firm offer of credit” are based on information in an individuals credit report that indicates they have met specific criteria set by the business making the offer....

Automobile Dealership

Credit Score Mailing Lists
Making a firm offer of credit allows you to utilize a Beacon Score mailing list.  This is a powerful tool enabling you to pinpoint exactly who you want invite to buy your vehicles.   Of all the selects available, your mailing list should include the following.  First, choose your credit score range that reaches the lower than average credit score range consumers.  The benefit to doing so is that these folks don’t always get offers of credit, and when they do, they react.

Below are the types of selects available for when making a firm offer of credit

• Actual Beacon Score
• 100% Phone Numbers
• 2 Years Minimum Credit Indicator
• 3 Years Minimum Credit Indic...