http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/how-do-you-find-more-buyers.php http://www.bbdirect.com/blog/archives/how-do-you-find-more-buyers.php#comments Wed, 25 Mar 2009 02:42:44 +0000 Brian http://www.bbdirect.com/blog/?p=276 Find more buyers of your product or service by analyzing your existing mailing list of best customers.]]> http://www.bbdirect.com/blog/archives/how-do-you-find-more-buyers.php/feed 0 http://www.bbdirect.com/blog/archives/auto-dealer-direct-mail-strategy.php http://www.bbdirect.com/blog/archives/auto-dealer-direct-mail-strategy.php#comments Wed, 10 Dec 2008 00:21:25 +0000 Brian http://www.bbdirect.com/blog/?p=83 Success in auto dealership direct mail lies in the consistent and regular marketing message of your auto dealer brand.  And your brand should be the consistent message that separates you from the rest of the pack.  Consider the following story line….you’re the owner of a Honda auto dealership and you’ve got 9 other Honda dealerships all within a 1 mile radius of your location.  How do you differentiate your dealership from the rest?  How do you version your message within your direct mail piece?  And what is the common, most...]]> http://www.bbdirect.com/blog/archives/auto-dealer-direct-mail-strategy.php/feed 0 http://www.bbdirect.com/blog/archives/12-tips-on-attracting-buyers-not-shoppers.php http://www.bbdirect.com/blog/archives/12-tips-on-attracting-buyers-not-shoppers.php#comments Wed, 26 Nov 2008 00:16:14 +0000 Brian http://www.bbdirect.com/blog/?p=25 A good direct mail piece in one that brings quality foot traffic into the show room. Quality sales leads are consumers both interesting in buying a car and those able to qualify for financing. There is an argument for packing the house with people to create excitement but the negative effect is that many potential buyers may walk around too long and talk themselves into becoming a shopper, instead of a buyer. If there aren’t enough salesmen on the floor to cover the sales leads walking in the door, you’ve...]]> http://www.bbdirect.com/blog/archives/12-tips-on-attracting-buyers-not-shoppers.php/feed 0 http://www.bbdirect.com/blog/archives/auto-dealer-direct-mail.php http://www.bbdirect.com/blog/archives/auto-dealer-direct-mail.php#comments Wed, 26 Nov 2008 00:14:27 +0000 Brian http://www.bbdirect.com/blog/?p=23 Combine quality direct mail creative, a targeted qualified audience, and a high ticket product like a new car and you’ve got everything you need for a positive return on investment.  Direct Mail works for auto dealers, but maximizing your dealer response rates requires you to deliver a custom solution for each campaign. To start, gather everything you can from your prospective dealer in terms of what they’ve mailed in the past as well as the success rates of each campaign. Who were they trying to target?  Was it consumers within...]]> http://www.bbdirect.com/blog/archives/auto-dealer-direct-mail.php/feed 0 http://www.bbdirect.com/blog/archives/modeled-auto-data.php http://www.bbdirect.com/blog/archives/modeled-auto-data.php#comments Wed, 26 Nov 2008 00:10:26 +0000 Brian http://www.bbdirect.com/blog/?p=21 Modeled automobile mailing lists defined Modeled automotive mailing list data is mailing list data that’s been created by using modeling techniques to closely identify the consumers within the U.S. who own specific make and model cars.  This mailing list contains names and addresses of people along with their associated automobile ownership.  It is not exact in accuracy but a computer technician’s best guess as to predicting who drives what kind of vehicle. Why use modeled mailing list data? The Department of Motor Vehicles maintains a database of all the drivers...]]> http://www.bbdirect.com/blog/archives/modeled-auto-data.php/feed 1 http://www.bbdirect.com/blog/archives/prescreened-offers-of-credit.php http://www.bbdirect.com/blog/archives/prescreened-offers-of-credit.php#comments Wed, 26 Nov 2008 00:04:41 +0000 Brian http://www.bbdirect.com/blog/?p=18 On any given day you’ll find a number of direct mail marketing pieces waiting for you.  Some of this direct mail will be bills for the electric and phone, while others will be a coupon for a local electronics store.  And undoubtedly there will be a direct mail piece that contains the wording “pre-screened” or “prequalified”. So what exactly is a prescreen offer of credit?  A direct mail piece containing a prescreen offer of credit, or “firm offer of credit” are based on information in an individuals credit report that...]]> http://www.bbdirect.com/blog/archives/prescreened-offers-of-credit.php/feed 0 http://www.bbdirect.com/blog/archives/common-automobile-dealership-mailing-lists.php http://www.bbdirect.com/blog/archives/common-automobile-dealership-mailing-lists.php#comments Tue, 25 Nov 2008 23:51:23 +0000 Brian http://www.bbdirect.com/blog/?p=12 Credit Score Mailing Lists Making a firm offer of credit allows you to utilize a Beacon Score mailing list.  This is a powerful tool enabling you to pinpoint exactly who you want invite to buy your vehicles.   Of all the selects available, your mailing list should include the following.  First, choose your credit score range that reaches the lower than average credit score range consumers.  The benefit to doing so is that these folks don’t always get offers of credit, and when they do, they react. Below are the types...]]> http://www.bbdirect.com/blog/archives/common-automobile-dealership-mailing-lists.php/feed 0