BB Direct has announced they are now able to provide a mailing list of auto insurance holders of specific carriers.  This new database is ideal for competing insurance carriers looking for new business from other providers.  The ideal scenario with campaigning to the competition’s customers is that the mailer not only wins new business, but also gains relative market share.

The database is compiled from self-reported sources such that only individuals who’ve recently disclosed their auto insurance carrier is added to the list.  Many more of those individuals remain unidentified.  To give you an idea of the approximate coverage, State Farm has recently reported they have over 3 million auto policies active within the state of Florida.  The Automobile Ins...

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