Considering mailing to licensed professionals in the medical field?  Before you do, there are couple things you should know.

Where do the names and addresses come from?
Many mailing list providers draw their licensed professionals mailing list data from one or more sources.  But there’s truly only a few places this type of data can be drawn from.  Since many professionals must renew their license with the state in which they practice, the state is a obvious first place to look.  Each state releases information about who is licensed in a particular field.  Data of this type can also be drawn from organizations that capture memberships in a particular field such as the AMA (American Medical Association).  The AMA does directly sell their ...

To better understand the types of medical mailing lists available on the market today, you must first understand how the mailing list is compiled.  Medical Mailing Lists can be categorized in two ways; consumer’s mailing lists of people suffering from an ailment, or a licensed professional’s mailing list of people employed in a medical profession.

Ailment, OTC Drug, and Rx Mailing List Compilation
This mailing list includes self-reported information on a variety ailments, OTC (Over the counter) drugs used for the treatment of ailments, and prescription drugs used for these ailments.  All mailing list inform...

Great improvements have been made to not only identifying a better direct mail ailment audience but also how this mailing list data is now utilized. This site contains information about ailment direct marketing is designed for the direct mail marketer. It’s written to help build a baseline education on the various types of mailing lists available on the market and how they are compiled. It also offers some insight as to how the savvy direct mail marketers utilize ailment data to better communicate to their desired target audience. The goal is to not only build a better mailing list, but to also make the mailing list data work better for the direct mail campaign and business in general. Read the rest of this entry »

Ailment target marketing is on the rise with advances in technology that helps to create a more targeted mailing list.  Because direct mail marketers are becoming more and more sophisticated with their ability to identify and utilize the available mailing list data available to them, both response rates are increasing and more quality responders are on the rise.  And also because as more and more drug therapy solutions are developed, more and more opportunities to target the ailment suffer audience also increase.

So how are mailing lists getting better in this category of direct marketing?
Well, to answer this question we much review t...

The most common oral manifestation of diabetes is periodontal disease.  A disease treatable by the well prepared dental practitioner.  As the business of dentistry evolves, its focus more on niches within the practice proves to be more profitable.  This trend is evidenced by the growth in the areas of cosmetic and implant dentistry.  With progress made in the medical and pharmaceutical areas, the ability to better serve diabetics continues to grow.  Add to this growing industry the ability to target diabetics using direct mail and you’ve got prescription for dental business success.

Direct mail is a powerful tool when the audience or recipient group is clearly identified.  In the past, creating such a mailing list of diabetics would be cumbersome and costly but cou...

It’s easy to make assumptions about the job of a hospital human resource department.  One imagines like any business, there’s a long list of candidates who’ve submitted their resume and are available for employment should a job opening become available.  The fact is that good health care professionals don’t stay unemployed for long as there are many openings available both in and out of market.  The only way to know if the candidate is “good” or “not so good” is to interview them.  So the key is to have a steady stream of qualified health care professions flowing into your hospital HR Department.

Direct mail is an excellent way to do just this.  By ma...