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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Mortgage Lending</title>
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	<lastBuildDate>Tue, 20 Dec 2011 19:11:21 +0000</lastBuildDate>
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		<title>Behind the Scenes of BB Direct’s Online Property Mortgage File</title>
		<link>http://www.bbdirect.com/blog/archives/behind-the-scenes-of-bb-direct%e2%80%99s-online-property-mortgage-file.php</link>
		<comments>http://www.bbdirect.com/blog/archives/behind-the-scenes-of-bb-direct%e2%80%99s-online-property-mortgage-file.php#comments</comments>
		<pubDate>Thu, 20 Oct 2011 16:16:27 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Mortgage Lending]]></category>

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		<description><![CDATA[<a href="http://www.bbdirect.com/blog/archives/behind-the-scenes-of-bb-direct%e2%80%99s-online-property-mortgage-file.php"><img align="left" hspace="5" width="150" src="http://www.bbdirect.com/blog/wp-content/uploads/2011/10/Cuticura-Soap-300x241.jpg" class="alignleft wp-post-image tfe" alt="Updating Our Database" title="Database Hygiene" /></a>We keep our database up to date and clean.]]></description>
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		<title>The Blueprint for Building a Successful Mortgage Lead Generation Program</title>
		<link>http://www.bbdirect.com/blog/archives/the-blueprint-for-building-a-successful-mortgage-lead-generation-program.php</link>
		<comments>http://www.bbdirect.com/blog/archives/the-blueprint-for-building-a-successful-mortgage-lead-generation-program.php#comments</comments>
		<pubDate>Wed, 10 Dec 2008 00:37:39 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Mortgage Lending]]></category>
		<category><![CDATA[Lender marketing]]></category>
		<category><![CDATA[Mortgage Marketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=91</guid>
		<description><![CDATA[<a href="http://www.bbdirect.com/blog/archives/the-blueprint-for-building-a-successful-mortgage-lead-generation-program.php"><img align="left" hspace="5" width="150" height="150" src="http://www.bbdirect.com/blog/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>The vast majority of mortgage brokers suffer the same challenges; too few incoming leads to work and not enough time to find new ones. The idea of building a functional, manageable, measurable and evolving lead generation program is beyond the most business professionals, and this includes mortgage brokers. Most mortgage brokers feel that to make more money, you must make more calls, invest in more mailings, place more ads’, visit more realtors, visit more banks, and/or simply cut prices. Though any of these investments in time and money may pick...]]></description>
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		<title>Prescreened Offers of Credit</title>
		<link>http://www.bbdirect.com/blog/archives/prescreened-offers-of-credit.php</link>
		<comments>http://www.bbdirect.com/blog/archives/prescreened-offers-of-credit.php#comments</comments>
		<pubDate>Wed, 26 Nov 2008 00:04:41 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Credit Score Data]]></category>
		<category><![CDATA[Mortgage Lending]]></category>
		<category><![CDATA[Automobile Direct Marketing]]></category>
		<category><![CDATA[Automotive Mailing Lists]]></category>
		<category><![CDATA[Beacon Score Data]]></category>
		<category><![CDATA[Mortgage Mailing Lists]]></category>

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		<description><![CDATA[<a href="http://www.bbdirect.com/blog/archives/prescreened-offers-of-credit.php"><img align="left" hspace="5" width="150" src="http://www.bbdirect.com/blog/wp-content/uploads/2008/11/creditcard.bmp" class="alignleft wp-post-image tfe" alt="Firm Offer of Credit " title="creditcard" /></a>On any given day you’ll find a number of direct mail marketing pieces waiting for you.  Some of this direct mail will be bills for the electric and phone, while others will be a coupon for a local electronics store.  And undoubtedly there will be a direct mail piece that contains the wording “pre-screened” or “prequalified”. So what exactly is a prescreen offer of credit?  A direct mail piece containing a prescreen offer of credit, or “firm offer of credit” are based on information in an individuals credit report that...]]></description>
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