As my dad used to say, if it’s worth doing, it’s worth doing right.  Think about that when you embark on marketing your product and/or service.  Your reputation is only as good as your “word of mouth” (i.e. branding) and/or delivering as promised.  It’s not always about being the low-cost provider.  The old saying is, “you’ll lose your business the same way you acquired it.”  Someone else out there will always be willing to sell it or do the job for $0.10 less.  It’s the value you can add that makes the difference.  Just think about why you’ve stopped doing business with some companies.

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