‘ Successful use of PURLS (personalized URL’s)’

The University of Alabama wanted people who have season football tickets to pay their seat license fees online to cut down on the waiting time for the money and the labor involved in processing checks and forms that come in the mail.  To encourage online renewals, the university used a postcard marketing campaign with Personalized URLs (PURLs) and a compelling offer to entice seat holders to take out their credit cards and complete the transaction at that moment.  Unique personalization of imagery on the postcards, enabled by digital printing, grabbed the attention of recipients.

Access this case study ….
http://printinthemix.cias.rit.edu/uploads/File/casestudies/PODi_UnivAlabama.pdf

Posted in Leslie Goldstein - Marketing Tips