Social Media Fun
Brian Berg/BB Direct – brianberg@bbdirect.com
Recently we helped out a local 7th grader build a blog to promote her campaign for School President. With free tools available to everyone, we effectively aligned several Web 2.0 tools to work in favor of “getting the vote”. It was easy to do, but more so, it’s fun to watch the viral marketing aspect of this launch take hold.
Brooke Seaburg is running for school President of Caloosa Middle School in Cape Coral, FL. She started out with buttons and stickers but didn’t stop there. In addition to Facebook, she now has her own micro-site blog (www.brookeisoffthehook.com), and will soon be on Youtube as well. The average 7th grader today sends over 300 text messages a day, so the viral marketing potential for her campaign is greater than the average small business. Imagine sending a link to her blog to her friends, they tell two people, and then they tell two people. (that’s a lot of 2′s)
Though BB Direct sponsored OneIMS.com to set up her WordPress blog and streamline her link management between other sites. A fun project with watching some of the basic SMM truths play out as they should. Build the framework and engage people with relevant value content. Value must be more than the which buttons to push to navigate the site. Value is measured in capturing the attention of the reader, and keeping it because the time cost is worth it.
Social Media Marketing doesn’t have to be all business, but, then again, it doesn’t have to be all social either. Like all good marketing efforts, there’s an art to using these tools to their maximum potential. Need help? Give us a call.
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