Customers new to the direct mailing industry may not understand common issues that occur in mailing list compilation and the direct mail delivery process. Following are some common questions and explanations.

It is important to note that mailing list accuracy is only one aspect of deliverability. Production processes and creative execution also impact mailing list deliverability rates.

What deliverability rate should I expect with my direct mail campaign? What is an acceptable direct mail deliverability rate?

The industry average typically quoted is 90%. Reasons for delivery errors are primarily due to the issues addressed below.

Why are there deceased individuals on my mailing list?

The main source for the Dece...

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