Considering mailing to licensed professionals in the medical field?  Before you do, there are couple things you should know.

Where do the names and addresses come from?
Many mailing list providers draw their licensed professionals mailing list data from one or more sources.  But there’s truly only a few places this type of data can be drawn from.  Since many professionals must renew their license with the state in which they practice, the state is a obvious first place to look.  Each state releases information about who is licensed in a particular field.  Data of this type can also be drawn from organizations that capture memberships in a particular field such as the AMA (American Medical Association).  The AMA does directly sell their ...

The AMA Database contains names and addresses of licensed health professionals.  This is a great database for recruitment by hospitals seeking new employee’s.  However, there are some misconceptions on who’s on this file, what it contains, and how it differs from state registration data.

For starters, many assume that the AMA Database is a mailing list of the American Medical Association members.  The truth is that in contains both members and non-members.  Further, the AMA who owns this information refuse to provide a way to select just those who are members from those who are not.  To assume that the records on this file are only members is a falsehood.  There is currently no source that offers AMA members only.

Secondly, some believe that the ...