Combine quality direct mail creative, a targeted qualified audience, and a high ticket product like a new car and you’ve got everything you need for a positive return on investment.  Direct Mail works for auto dealers, but maximizing your dealer response rates requires you to deliver a custom solution for each campaign.

To start, gather everything you can from your prospective dealer in terms of what they’ve mailed in the past as well as the success rates of each campaign.

Who were they trying to target?  Was it consumers

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