http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/auto-dealer-direct-mail-strategy.php http://www.bbdirect.com/blog/archives/auto-dealer-direct-mail-strategy.php#comments Wed, 10 Dec 2008 00:21:25 +0000 Brian http://www.bbdirect.com/blog/?p=83 Success in auto dealership direct mail lies in the consistent and regular marketing message of your auto dealer brand.  And your brand should be the consistent message that separates you from the rest of the pack.  Consider the following story line….you’re the owner of a Honda auto dealership and you’ve got 9 other Honda dealerships all within a 1 mile radius of your location.  How do you differentiate your dealership from the rest?  How do you version your message within your direct mail piece?  And what is the common, most...]]> http://www.bbdirect.com/blog/archives/auto-dealer-direct-mail-strategy.php/feed 0 http://www.bbdirect.com/blog/archives/12-tips-on-attracting-buyers-not-shoppers.php http://www.bbdirect.com/blog/archives/12-tips-on-attracting-buyers-not-shoppers.php#comments Wed, 26 Nov 2008 00:16:14 +0000 Brian http://www.bbdirect.com/blog/?p=25 A good direct mail piece in one that brings quality foot traffic into the show room. Quality sales leads are consumers both interesting in buying a car and those able to qualify for financing. There is an argument for packing the house with people to create excitement but the negative effect is that many potential buyers may walk around too long and talk themselves into becoming a shopper, instead of a buyer. If there aren’t enough salesmen on the floor to cover the sales leads walking in the door, you’ve...]]> http://www.bbdirect.com/blog/archives/12-tips-on-attracting-buyers-not-shoppers.php/feed 0