Modeled automobile mailing lists defined

Modeled automotive mailing list data is mailing list data that’s been created by using modeling techniques to closely identify the consumers within the U.S. who own specific make and model cars.  This mailing list contains names and addresses of people along with their associated automobile ownership.  It is not exact in accuracy but a computer technician’s best guess as to predicting who drives what kind of vehicle.

Why use modeled mailing list data?

The Department of Motor Vehicles maintains a database of all the driv...

Prescreened Offers of Credit

On any given day you’ll find a number of direct mail marketing pieces waiting for you.  Some of this direct mail will be bills for the electric and phone, while others will be a coupon for a local electronics store.  And undoubtedly there will be a direct mail piece that contains the wording “pre-screened” or “prequalified”.

So what exactly is a prescreen offer of credit?  A direct mail piece containing a prescreen offer of credit, or “firm offer of credit” are based on information in an individuals credit report that indicates they have met specific criteria set by the business making the offer....