When done properly, developing a direct mail marketing campaign that fosters a continuing communication thread with your customers drives response rates upward.  While many direct mail marketers test one mailing list once, then move onto the next one, they ignore the value in creating brand awareness and the potential for an enriched relationship.  Courting new customers is about getting to know your prospects and them getting to know you, rather than one night stands.

Direct mail is a great way to drive traffic to your corporate website.  People readily flow from a message in the mail to more information in on the internet.  According to the U.S.P.S, many professionals prefer that vendors follow up by direct mail to apprise them of any new developments, rather tha...

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