http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/brand-marketing.php http://www.bbdirect.com/blog/archives/brand-marketing.php#comments Wed, 10 Dec 2008 00:25:14 +0000 Brian http://www.bbdirect.com/blog/?p=87 When done properly, developing a direct mail marketing campaign that fosters a continuing communication thread with your customers drives response rates upward.  While many direct mail marketers test one mailing list once, then move onto the next one, they ignore the value in creating brand awareness and the potential for an enriched relationship.  Courting new customers is about getting to know your prospects and them getting to know you, rather than one night stands. Direct mail is a great way to drive traffic to your corporate website.  People readily flow...]]> http://www.bbdirect.com/blog/archives/brand-marketing.php/feed 0