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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Building a Mailing List</title>
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		<title>Defining Your Target Audience</title>
		<link>http://www.bbdirect.com/blog/archives/defining-your-target-audience.php</link>
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		<pubDate>Thu, 11 Dec 2008 02:33:07 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Building a Mailing List]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Increasing Direct Mail Response]]></category>

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		<description><![CDATA[Careful consideration should be taken when determining who your direct mail audience is.  You may have the ideal direct mail offer that pulls at the heart strings of a good prospect, but if mailed to the wrong audience, the mail piece may end is zero sales leads.  Likewise, mailing to the perfect audience and with a lack-luster offer could also end in little to no sales lead response. One way to define your direct mail audience is to through mailing list data modeling.  Data modeling is a process of using...]]></description>
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