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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Business Database</title>
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		<title>Business to Business Direct Mail 101</title>
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		<pubDate>Thu, 11 Dec 2008 02:06:15 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[B2B Direct Mail]]></category>
		<category><![CDATA[Business Database]]></category>
		<category><![CDATA[Business Mailing Lists]]></category>
		<category><![CDATA[Decision Maker Mailing Lists]]></category>

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		<description><![CDATA[Decision makers at businesses evaluate a multitude of offers from direct mail, internet, cold calls, and print space within their respective industry journals and magazines.  They are bombarded by messages on relevant subject matter pertaining to everything a business could need and more.  Over time, business decision makers become aware of the brands that circulate within their peripheral.  The same monthly magazine containing relevant articles are filled with print advertising that continually reinforces their branded logos they saw 7 to 30 days prior.  The messages start to become repetitive and...]]></description>
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