Within the real of furniture store direct mail marketing, there exists a program that most retail future store direct mail marketers adopt, and that is the clearance sale.  The almighty “everything must go close out sale”.  This direct marketing program works best for the sheer fact that people are always on the hunt for new furniture and those people in close proximity will more likely drop in to take a look around.  But not all people will drop in and not all people are likely in the market.  So how does clearance sale direct mail marketer maximize his/her direct marketing return on investment?  How do we choose to add to our mailing list, those people more likely to become direct mail responders than those who likely won’t respond?  The answer is in a three part strate...