The 18 month NCOA Link processing provides National Change of Address processing for the last 18 months.  This process will not correct those people who have relocated from 18 to 48 months ago.  This processing was designed to satisfy the most common file updating.  The processing is perfect for files that have already been NCOA’d within the last 18 months, or if the database you’re going to mail has been purchase within the last year and you are planning to mail again.

USPS New Move Compliance
To satisfy the United States Post Office require...

No matter how well the mailing list originated, there will always be a number of inaccuracies with every mailing list. So when a list broker says their list is updated every 30 days, what exactly does that mean?  How do deceased records remain on a file for years?  Is income range accurate?  Why is it that the list isn’t 100% deliverable?

The above questions cause a great many mailers concern.  The simple fact is that no one list is entirely perfect at any given time and there are multiple reasons for inaccuracies.  Let’s start with the most common.  At any given time, a portion of the population in Read the rest of this entry »