Dun & Bradstreet, better known as D&B, is the premier business database compiler of choice for BB Direct.  Though there are several business to business database compilers, D&B uses strict guidelines for which business enterprise is ultimately added to the database.  This is important to remember when you are considering a direct mail marketing campaign to businesses.  So many businesses today come and go before they become profitable.  So many others are really just, “Doing Business As”, businesses of another company.  And still, so many businesses relocate and become difficult to track the age and size of the business enterprise.

One of the unique characteristics of the Dun and Bradstreet business database is that every business record has...

Read the rest of this entry »