The most common oral manifestation of diabetes is periodontal disease.  A disease treatable by the well prepared dental practitioner.  As the business of dentistry evolves, its focus more on niches within the practice proves to be more profitable.  This trend is evidenced by the growth in the areas of cosmetic and implant dentistry.  With progress made in the medical and pharmaceutical areas, the ability to better serve diabetics continues to grow.  Add to this growing industry the ability to target diabetics using direct mail and you’ve got prescription for dental business success.

Direct mail is a powerful tool when the audience or recipient group is clearly identified.  In the past, creating such a mailing list of diabetics would be cumbersome and costly but cou...

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