No matter how well the mailing list originated, there will always be a number of inaccuracies with every mailing list. So when a list broker says their list is updated every 30 days, what exactly does that mean?  How do deceased records remain on a file for years?  Is income range accurate?  Why is it that the list isn’t 100% deliverable?

The above questions cause a great many mailers concern.  The simple fact is that no one list is entirely perfect at any given time and there are multiple reasons for inaccuracies.  Let’s start with the most common.  At any given time, a portion of the population in Read the rest of this entry »