As I’ve been asking around about the future holds for direct mail service providers and have been getting the general consensus that business is good.  This week a slump in retail sales and the USPS considering shorting their delivery days to 5 per week, it’s no wonder many are concerned.  But in conversations I’ve had this week, I mostly hear about the ice, snow, and blistering cold.  I do hear that acquisition mail (those campaigns to cold prospects) are down, but listening to the voice of mail service providers throughout the country, business is maintaining and businesses are continuing their direct mail campaigns.

I’ve been also polling the data providers.  With this group I’ve been hearing a mixed bag of response.  For some, thos...

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