http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/mailing-list-address-accuracy.php http://www.bbdirect.com/blog/archives/mailing-list-address-accuracy.php#comments Thu, 11 Dec 2008 03:11:29 +0000 Brian http://www.bbdirect.com/blog/?p=171 Customers new to the direct mailing industry may not understand common issues that occur in mailing list compilation and the direct mail delivery process. Following are some common questions and explanations. It is important to note that mailing list accuracy is only one aspect of deliverability. Production processes and creative execution also impact mailing list deliverability rates. What deliverability rate should I expect with my direct mail campaign? What is an acceptable direct mail deliverability rate? The industry average typically quoted is 90%. Reasons for delivery errors are primarily due...]]> http://www.bbdirect.com/blog/archives/mailing-list-address-accuracy.php/feed 0