http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/direct-mail-strategies-for-the-multi-location-business.php http://www.bbdirect.com/blog/archives/direct-mail-strategies-for-the-multi-location-business.php#comments Thu, 11 Dec 2008 02:29:01 +0000 Brian http://www.bbdirect.com/blog/?p=149 Optimizing your direct mail investment dollars for multi-location campaigns is done by considering the printing and mailing service efficiency of the entire campaign.  With cost cutting strategies to be shared among franchise owners to data capturing techniques for the head quarter marketing arm, the multi-location business can benefit from a number of simple strategies as shown below. Printing Efficiency Probably one of the largest expenses to your direct mail campaign is printing.  And with each store location all mailing various messages at differ times to different audiences, the process can...]]> http://www.bbdirect.com/blog/archives/direct-mail-strategies-for-the-multi-location-business.php/feed 0