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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Direct Mail Measurement</title>
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		<title>Small Business Direct Mail Marketing 101</title>
		<link>http://www.bbdirect.com/blog/archives/small-business-direct-mail-marketing-101.php</link>
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		<pubDate>Thu, 08 Jan 2009 17:46:03 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data Advanced]]></category>
		<category><![CDATA[Direct Mail Measurement]]></category>
		<category><![CDATA[Mailing List Education]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

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		<description><![CDATA[A must read for small businesses aiming to improve their direct mail effectiveness Whether your marketing plan has included direct mail marketing in the past and you want to make improvements, or it’s your first time and want to cover all the bases before you begin, this document will help you take notice to the most important elements of a successful direct mail campaign. Low Ticket / High Ticket Items Direct mail is not for every business.  Simple math will tell you if you’re product or service will provide a...]]></description>
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