http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php#comments Fri, 28 May 2010 13:46:32 +0000 Brian http://www.bbdirect.com/blog/?p=429 Many businesses mailing for the time neglect to make a strong and relevant offer.  They invest heavily in the creative design, print, mail and mailing list only to conclude that direct marketing doesn’t work for them.  Outside of targeted mailing list, the campaign strategy likely lacked an offer strong enough to generate measurable response. Whether it be a postal direct mail or email campaign, your message must be interesting enough to catch the eye of your audience.  Without these key ingredients, you’re likely to conclude that direct marketing doesn’t work....]]> http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php/feed 0 http://www.bbdirect.com/blog/archives/industries-that-thrive-using-direct-mail-in-a-down-market.php http://www.bbdirect.com/blog/archives/industries-that-thrive-using-direct-mail-in-a-down-market.php#comments Thu, 11 Dec 2008 03:04:13 +0000 Brian http://www.bbdirect.com/blog/?p=167 Below are the categories and industries that, in effect, weather better than businesses in other industries.  These industry types are not all weather proof but more weather resistant than others.  The categories below give you a feel for the logical reasoning of how businesses are affected by our ever changing economy. Upgrades Can Wait Products and Services *  Auto Parts stores * Uses car dealerships * Auto repair service *  Do-it-yourself home improvement Considerations Why buy new when you can repair or trade for used and save thousands.  With the...]]> http://www.bbdirect.com/blog/archives/industries-that-thrive-using-direct-mail-in-a-down-market.php/feed 0