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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; Direct Mail Success</title>
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		<title>Generating Buyers, Not Leads</title>
		<link>http://www.bbdirect.com/blog/archives/generating-buyers-not-leads.php</link>
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		<pubDate>Thu, 08 Jan 2009 17:39:06 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[DM Data 101]]></category>
		<category><![CDATA[Direct Mail Success]]></category>
		<category><![CDATA[Mailing Lists Strategies]]></category>

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		<description><![CDATA[When working with your mailing list broker to build your target mailing list criteria there are a number of key points to keep in mind.  Below are a number of simple but important points to do to remember that may make the difference between generating buyers, not leads.  A few simple adjustments can improve your direct mail targeting, response results, and your bottom line. I urge you to consider these 6 absolutes before purchasing any mailing list. 1.  One per household vs. one per address Traditionally, counts and orders have...]]></description>
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