When embarking on your first direct mail campaign, it’s imperative that you think through all facets of the campaign.  From creative, to offer, to keeping your message congruent with the other advertising mediums.  Below are some of the more important points to remember when creating a mailing list.  Do it right the first time may mean the difference between a positive ROI or never testing direct mail again.

Here are seven very important points to remember:

1.  Know your customer
The absolute best way to understand your best prospects is to understand your current best customers.  You as a business owner can describe in detail what your customer looks like based on his or her attributes and need for your product or service.  But the ke...

With all the new digital mediums vying for your attention, the emotional impact each one can make becomes less and less.  But postal direct mail holds strong and delivers the same impact, same connection, and same profitable response as ever before.

Millions of Americans continue to receive their bills in the mail and as they do, the physical commercial advertisement in the form of direct mail also continues to stay in your view.  They touch it, they see it, and they look through it.

Every day, the postal delivery person brings your mail to you at approximately the same time and most likely every American walks up to his or her mail box, opens it, an...