Like any direct mail marketing effort, email makes an impression.  For most successful digital marketing campaigns, it’s not the sheer number of impressions you make but it’s the message relevancy.  Just as important is it to targeting the right audience is communicating the right message.  Your message should tell a story, not a repeat the image or sound bite over and over.  This relationship building between how many times you can broadcast your message before it is ignored is sometimes referred to as the signal-to-noise ratio.  The most effective repetition tells the prospects something of meaningful value, i.e., why they might consider your product or service, how your business differentiates itself from your competitor, and considerations one should make when shoppin...