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	<title>BB Direct Blog - Direct Mail and Direct Marketing Talk &#187; email marketing</title>
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		<title>Telemarketing Causes Spike in Website Visits</title>
		<link>http://www.bbdirect.com/blog/archives/telemarketing-causes-spike-in-website-visits.php</link>
		<comments>http://www.bbdirect.com/blog/archives/telemarketing-causes-spike-in-website-visits.php#comments</comments>
		<pubDate>Mon, 21 Jun 2010 16:28:07 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[telemareting]]></category>
		<category><![CDATA[viral emails]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=435</guid>
		<description><![CDATA[Brian Berg/BB Direct &#8211; brianberg@bbdirect.com I recently received 16 visits to our website from one telemarketing call.  Here’s what happened. First, BB Direct uses Live Person as our chat tool on www.bbdirect.com, our primary corporate website.  With this tool, we’re not only able to chat with visitors on our site, but the service also allows us to view who visits our site, how they found us, how much time they spend on what pages they visit and so on.  The details of who the visitors are are sketchy at best,...]]></description>
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		<title>Focused Target Plus Strong Offer Equals Response</title>
		<link>http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php</link>
		<comments>http://www.bbdirect.com/blog/archives/focused-target-plus-strong-offer-equals-response.php#comments</comments>
		<pubDate>Fri, 28 May 2010 13:46:32 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Business to Business]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[Direct Mail Response]]></category>
		<category><![CDATA[direct marketing response]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[email mailing lists]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[United States Postal Service]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=429</guid>
		<description><![CDATA[Many businesses mailing for the time neglect to make a strong and relevant offer.  They invest heavily in the creative design, print, mail and mailing list only to conclude that direct marketing doesn’t work for them.  Outside of targeted mailing list, the campaign strategy likely lacked an offer strong enough to generate measurable response. Whether it be a postal direct mail or email campaign, your message must be interesting enough to catch the eye of your audience.  Without these key ingredients, you&#8217;re likely to conclude that direct marketing doesn&#8217;t work....]]></description>
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		<title>Multiple Email Deployment Tells a Story</title>
		<link>http://www.bbdirect.com/blog/archives/multiple-email-deployment-tells-a-story.php</link>
		<comments>http://www.bbdirect.com/blog/archives/multiple-email-deployment-tells-a-story.php#comments</comments>
		<pubDate>Wed, 26 Aug 2009 23:03:30 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[email deployment]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emarketing]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=284</guid>
		<description><![CDATA[Like any direct mail marketing effort, email makes an impression.  For most successful digital marketing campaigns, it’s not the sheer number of impressions you make but it’s the message relevancy.  Just as important is it to targeting the right audience is communicating the right message.  Your message should tell a story, not a repeat the image or sound bite over and over.  This relationship building between how many times you can broadcast your message before it is ignored is sometimes referred to as the signal-to-noise ratio.  The most effective repetition...]]></description>
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		<title>Direct email marketing is now affordable</title>
		<link>http://www.bbdirect.com/blog/archives/direct-email-marketing-is-now-affordable.php</link>
		<comments>http://www.bbdirect.com/blog/archives/direct-email-marketing-is-now-affordable.php#comments</comments>
		<pubDate>Wed, 12 Aug 2009 13:44:06 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[E-Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Mailing List Data]]></category>

		<guid isPermaLink="false">http://www.bbdirect.com/blog/?p=282</guid>
		<description><![CDATA[Email deployment marketing is now affordable and effective.  BB Direct makes is easy to supplement your postal direct marketing campaigns with email broadcast solutions. ]]></description>
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