* English and Español

The Hispanic community in the United States is far from homogeneous. South Americans and Central Americans, Mexicans, Puerto Ricans, and Argentinians all make up the 43 million strong Hispanic population of the United States. They share, however, one crucial bond: language. When asked, 36% of Hispanics prefer their advertising direct mail in Spanish, while 39% prefer it in English. But 72% receive almost all of their advertising direct mail in English. So how will your communications get to Hispanics in the language they prefer? Easy enough: Reach them with bilingual Direct Mail pieces!

Conclusion
Direct mail is an excellent way to communicate with prospects within the Hispanic community and accom...

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