http://www.bbdirect.com/blog Tue, 20 Dec 2011 19:11:21 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 http://www.bbdirect.com/blog/archives/african-american-direct-mail-marketing.php http://www.bbdirect.com/blog/archives/african-american-direct-mail-marketing.php#comments Thu, 11 Dec 2008 02:46:45 +0000 Brian http://www.bbdirect.com/blog/?p=161 The African-American population is its own unique ethnic group as much as Italians or Germans or the French.  They have various classes of affluency, taste, political attitude and lifestyle.  Understanding these differences, and the need to speak to these “clusters” of people, will allow you to make great progress in winning the direct mail business within this and any ethnic group. The dangers of pigeon holing As all clusters of the population differ in buyer behavior, regardless of ethnicity, direct mail marketers must take notice of responder patterns and attempt...]]> http://www.bbdirect.com/blog/archives/african-american-direct-mail-marketing.php/feed 0