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Posts Tagged ‘facebook’

Social Media Marketing Doesn’t Have To Be All Business

June 3rd, 2010

Social Media Fun

Brian Berg/BB Direct – brianberg@bbdirect.com

Recently we helped out a local 7th grader build a blog to promote her campaign for School President.  With free tools available to everyone, we effectively aligned several Web 2.0 tools to work in favor of “getting the vote”.  It was easy to do, but more so, it’s fun to watch the viral marketing aspect of this launch take hold.

Brooke Seaburg is running for school President of Caloosa Middle School in Cape Coral, FL.  She started out with buttons and stickers but didn’t stop there.  In addition to Facebook, she now has her own micro-site blog (www.brookeisoffthehook.com), and will soon be on Youtube as well.  The average 7th grader today sends over 300 text messages a day, so the viral marketing potential for her campaign is greater than the average small business.  Imagine sending a link to her blog to her friends, they tell two people, and then they tell two people.  (that’s a lot of 2′s)

Though BB Direct sponsored OneIMS.com to set up her WordPress blog and streamline her link management between other sites.  A fun project with watching some of the basic SMM truths play out as they should.  Build the framework and engage people with relevant value content.  Value must be more than the which buttons to push to navigate the site.  Value is measured in capturing the attention of the reader, and keeping it because the time cost is worth it.

Social Media Marketing doesn’t have to be all business, but, then again, it doesn’t have to be all social either.  Like all good marketing efforts, there’s an art to using these tools to their maximum potential.  Need help?  Give us a call.

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BB Direct Begins Search for Value in Social Network Marketing

May 3rd, 2010

Something tells me there’s value in having a facebook business page.  But how do we make our pitch “re-post worthy”?

We’ve begun an investigation on how businesses are using facebook (as well as other social network sites) to promote their business and develop potential leads.  We’re looking for both good and bad examples and will post everything we find.  If you’d like to contribute your experience in this effort, either good or bad, please let us know.  The more we learn, the more we’ll all benefit.

We already know that your friends will tell you about their plans for the weekend or what they plan to eat for dinner.  They’ll approve of your plans with a “Like” post.  But posting discount coupon for the products or services of your business will do little to drive traffic.  In fact, this may be counter productive to your building your brand.

Most all businesses today are working within a budget.  If you’d like to “stretch” your marketing dollars, stay tuned.

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SNS Marketing as a Viable Direct Response Medium?

April 23rd, 2010
Direct Response

Direct Response

It seems SNS (Social Network Site) marketing is “all the craze” lately.  I’m told and read about the various ways a business can add a page, invite fans, point them to the corporate website, and sell products and services.  But when it comes down to the time investment required to launching a SNS campaign, I’m not so confident there’s a potential for profit just yet.

Take my Facebook account as an example.  How many of my fans will visit my page and say, “hey, I didn’t know he was in the direct marketing business and I actually need a mailing list”?  Perhaps one could build an interesting and fun game like the Facebook farm game I see FB newsfeed.  Once the agriculturally inclined mob is playing the game, pop-up ads could an invite them to visit the produce section of their local grocer.

LinkedIn is used more for professionally driven endeavors.  There seems to be more business owners, entrepreneurs, sales representatives, and job seekers lurking around on this SNS.  So my blog post is linked in LinkedIn (been wanting to say that for a while now :-) ).  Can I get a raise of hands for those who found me through LinkedIn?  Anyone?  Can we do some business together?

Viable direct response medium?  For the vast majority, I don’t see it yet.  I do appreciate the allure of Facebook with it’s now 400,000 members, and can see how others get sucked into the fun of finding friends, but with the additional precious hour a day needed to keep up with all my connections, I just don’t know how we business professionals are to capitalize on the Social Network Sit frenzy.  Do you disagree?

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