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Industries that Thrive Using Direct Mail in a Down Market

December 10th, 2008

Below are the categories and industries that, in effect, weather better than businesses in other industries.  These industry types are not all weather proof but more weather resistant than others.  The categories below give you a feel for the logical reasoning of how businesses are affected by our ever changing economy.

Upgrades Can Wait

Products and Services
*  Auto Parts stores
* Uses car dealerships
* Auto repair service
*  Do-it-yourself home improvement

Considerations
Why buy new when you can repair or trade for used and save thousands.  With the current home values so low, it’s virtually impossible to sell without bring cash to closing.  Homeowners stay put if they can, make repa...




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