It’s easy to make assumptions about the job of a hospital human resource department.  One imagines like any business, there’s a long list of candidates who’ve submitted their resume and are available for employment should a job opening become available.  The fact is that good health care professionals don’t stay unemployed for long as there are many openings available both in and out of market.  The only way to know if the candidate is “good” or “not so good” is to interview them.  So the key is to have a steady stream of qualified health care professions flowing into your hospital HR Department.

Direct mail is an excellent way to do just this.  By ma...

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